When you see a service vehicle going down the street, do you really write down the phone number or do you look for the name first ? Statistics show that only 1 out of every 50 people will note a phone number on a vehicle if there are other options. Such as business name, website, or a funny image or an image that signifies what they are and is a major brand.
The actual phone number is ignored in today’s internet world. People are looking for areas, websites, images and ease in finding some business without having to remember a phone number.
Here is another example of how to use a domain name on a vehicle properly to get the absolute maximum exposure. Your domain name or website should always be posted on all sides of the vehicle so it stands out. I have heard the argument where a business owner says things like.
- Well my website is not up to date, I really don’t want anyone looking at it.
- People don’t care about our website, they need our phone number.
- It takes up too much space on our vehicle.
- People should always write down a phone number.
Yes these really were actual responses when I personally talked with service industry business owners many many times over the last year.
UPDATE your website every month at a minimum. Have current photos and information posted. IT DOES MAKE A DIFFERENCE Today!